ManTech Blog 5 - Pricing, Selling and Buying

How does one company occupy a major portion of the market? For me, here are some pointers to consider:
1.) The product must REALLY work
2.) It must be well known
3.) Ill get to that.

For so some cases, #2 is really the one they put their concentration to. For example, the products Liver Aide, Pau and other herbs.. They let Wowowee advertise them and declare they have no therapeutical claim. So we really don't know if their products really work, they only have advertisement of opinions of people who claims that it works.

Another example is the CLEAR Anti-Dandruff Shampoo. When it was introduced, Gard, Head & Shoulders and others were already occupying a major portion of the Anti-Dandruff market. How did they manage to get at least a little portion and manage to slowly climb to compete? BY using advertisements. Clear has so many advertisements in the tv, and radio. There was a time in "Pilipinas, Game KNB?" where the show had 2 or 3 Saturdays just for Clear.

It seems that the primary concentration on penetrating the market is thru advertisements. Even open source programs gain more revenue by using ads. So that's one way of determining the price of a product but for me, a product should not rely on advertisements alone but making their product work better than others to gain a huge portion on the market. Its not very pleasant for consumers to repeatedly hear a product over and over again. It's a different kind of advertisement when you hear a product really work thru "word of mouth" though.